Posted: 05 Feb 2010 05:49 AM PST
Earlier this week, National Endowment for the Arts(NEA) chairman Rocco Landesman announced the NEA's open call for a new logo design to convey its focus (tagline?), "Art Works."
The announcement, made to students at Miami's architecture and design high school, gave the NEA a wonderful chance to take center stage. That's an opportunity usually left to the programs it funds. Landesman described the NEA's needs here:
You know that contests are all the rage -- from America's Giving Challenge to Chase Community Giving -- but this is an interesting amalgam of contest, crowdsourcing and flat-out PR. I think it's a brilliant communications campaign. Here's why:
I'll be tracking the coverage and response this campaign generates for the NEA, and will share back with you. Meanwhile, what's your take on this strategy? Does it work for you?...
NOTE: Please read the comments section. AIGA has come out strongly against this practice of soliciting graphic design work on spec
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